ANALYZING THE FACTORS AFFECTING FACIAL CLEANSER DEMAND AMONG YOUNG PEOPLE IN VIETNAM

  • Dr. Nguyen Thi Van Anh University of Labour and Social Affairs
  • Nguyen ChauKhanh Linh Thoai Ngoc Hau Gifted High school
  • Nguyen Ngoc Bao Tran Mater Dei High School
  • Nguyen Mai Thao Fryeburg Academy
DOI: https://doi.org/10.5281/zenodo.6982967
Keywords: Demands, Factors affecting demand, Cleanser, Made in Vietnam, Vietnamese youth

Abstract

The research analyzes the factors affecting the demand for made-in-Vietnam facial cleanseramong the Vietnamese youth. Based on the theory of commodity demand, the research team builds a survey form and collects responses from 415 students at high schools and universities in Vietnam on the factors affecting their demand for made-in-Vietnam facial cleansers. The synthesis and analysis of survey data show that the demand for face wash products among Vietnamese young people is influenced by many factors such as the price of the products, income, interests, prices of related goods, expectations of themarket, etc. Besides, the research team also considers the advantages of Vietnamese face wash products compared to imported products and young consumers' expectations for the products as well as their beliefs and supportfor made-in-Vietnam facial cleanser products in the future.

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References

Anh, N.T.V., Duong, L.X. (2021). Applied Microeconomics. Industry and Trade Publishing House
Anh, N.T.V., Tung, H.T., Tien. C.T.T, (2022). Analysis of factors affecting the demand for hand sanitizer of students in Hanoi. Asia-Pacific Economic Review, 3/2022
Aladdin (2019). What types of face wash products are there and what are the characteristics of each form?
https://aladin.com.vn/sua-rua-mat-co-nhung-dang-nao-va-dac-diem-moi-dang-ra-sao/
Ministry of Industry and Trade of Vietnam (2022). Strengthen leadership in the implementation of the campaign "Vietnamese people give priority to using Vietnamese goods". https://moit.gov.vn
Duong, L.X. (2012). Microeconomics practices. Labor and Social Publishing House
Happyskin (2015). Everything you need to know about face wash products. https://www.happyskin.vn/moi-dieu-ban-can-biet-ve-sua-rua-mat
The cleanser survey form, https://docs.google.com/forms/d/1Q6YUmjsyYoE9hf6472pYpC2wzqj61fMB_0aMfwD33-M/edit#responses
Published
2022-08-11
How to Cite
Thi Van Anh, D. N., ChauKhanh Linh, N., Ngoc Bao Tran, N., & Mai Thao, N. (2022). ANALYZING THE FACTORS AFFECTING FACIAL CLEANSER DEMAND AMONG YOUNG PEOPLE IN VIETNAM. GPH-International Journal of Business Management, 5(08), 18-28. https://doi.org/10.5281/zenodo.6982967
Issue
Vol 5 No 08 (2022): GPH-International Journal of Business Management
Section
Articles

Copyright (c) 2022 Dr. Nguyen Thi Van Anh, Nguyen ChauKhanh Linh, Nguyen Ngoc Bao Tran,Nguyen Mai Thao

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