GPH-International Journal of Business Management

SOLUTIONS TO PROMOTE GREEN CONSUMER BEHAVIOR: A CASE STUDY OF BAGASSE BASED BIOPRODUCTS IN THE CIRCULAR ECONOMY MODEL IN VIETNAM

Thi Van Anh Nguyen, Ha Mai Phuong Tran — Thu, 11 Sep 2025 09:32:56 +0000

This study examines green consumer behavior in Vietnam, focusing on bagasse-based bioproducts - a category of products gaining increasing popularity but still facing barriers such as high costs and limited market penetration. The research indicates that short-term solutions (raising awareness, economic support, and information transparency) combined with long-term strategies (developing a circular economy model for the sugarcane industry) play a crucial role in fostering this behavior. The coordinated implementation of these measures not only encourages green consumption to become mainstream behavior but also contributes to shaping a circular and sustainable economy in Vietnam.

Economic Analysis of Direct Foreign Investment (DFI) in Nigeria

Keniyinboh Adimiegha Bob — Fri, 12 Sep 2025 07:26:21 +0000

This study focused on the economic analysis of Direct Foreign Investments (FDI) in Nigeria exploring its trends through, job creation, transfer of technology and ultimately economic growth. The study identified eight (8) methods of Foreign Direct Investment (FDI) in line with their corresponding theories. Different growth theories support the fact that FDI is either directly or indirectly beneficial to economic growth of any nation. The study went on to analyze the relationship between economic growth and FDI and the flow of FDI in Nigeria over the years 1981-2021 revealing that Nigeria ranks third in Africa for Foreign Direct Investment (FDI), behind Egypt and Ethiopia. After a comprehensive analysis of existing literatures, it reveals that FDI can have both positive and negative effects on the host economy depending on factors such as the type of investment, industry and the regulatory environment.

TECHNICAL INNOVATION AND PERFORMANCE OF MICRO SMALL AND MEDIUM ENTERPRISES IN BAYELSA STATE NIGERIA

GODWIN, Barivure Godspower, AKENBOR, Cletus. O. — Mon, 15 Sep 2025 12:16:37 +0000

The study examined the relationship between technical innovation and performance of small and medium scale enterprises (SMEs) in Bayelsa State, Nigeria. Specifically, the objectives sought to examine how the dimensions of technical innovation (product, process and market innovation) relate to SMEs performance. The research design adopted in this study was survey research approach and the sample size for the study consists of 218 registered small and medium scale enterprises (SMEs). However, stratified sampling procedure was used to select these SMEs from the target population to participate in the study and the collected data was analyzed using multiple regression. The result of the bivariate relationship revealed that product innovation is a strong predictor of MSMEs performance in Bayelsa State. This significant correlation stems from the fact that product innovation gives credence to customer satisfaction, increased market share, higher sales, and improved competitiveness among SMEs in Bayelsa State. Furthermore, process innovation was found to negatively correlate SMEs performance in Bayelsa State. Though, negative but the correlation was significant thus, implies that implementing cutting edge technologies alone can actually undermine sales performance, possibly due to high setup of SMEs in Bayelsa State. The paper concluded that technical innovation is a predictor of performance. It recommended that SMEs should conduct a thorough cost-benefit analysis before investing in technical innovation as it will generate better and viable inducement for innovation activities on in their firms.