SOLUTIONS TO PROMOTE GREEN CONSUMER BEHAVIOR: A CASE STUDY OF BAGASSE BASED BIOPRODUCTS IN THE CIRCULAR ECONOMY MODEL IN VIETNAM
Abstract
This study examines green consumer behavior in Vietnam, focusing on bagasse-based bioproducts - a category of products gaining increasing popularity but still facing barriers such as high costs and limited market penetration. The research indicates that short-term solutions (raising awareness, economic support, and information transparency) combined with long-term strategies (developing a circular economy model for the sugarcane industry) play a crucial role in fostering this behavior. The coordinated implementation of these measures not only encourages green consumption to become mainstream behavior but also contributes to shaping a circular and sustainable economy in Vietnam.
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