Level of awareness in terms of short film making in the province of Camarines Norte: Key towards improved customer service of the Teatro Cam Norte Film Production Company
Abstract
The level of awareness in terms of short film making in the province of Camarines Norte: key towards improved customer service of the Teatro Cam Norte Film Production Company is a formulated concept of this study to essentially establish how a small company emerges in the sea of stiff competition in the business world especially the kind of venture which deals with lots of challenges and experimentations. As the subject matter of this study, the Teatro Cam Norte (TCN) Film Production Company on how they will be faired in the market.
Using purposive convenience sampling method, the researchers conducted surveys and interviews to thirty (30) respondents with businesses within the province of Camarines Norte to attain the chance of small business like Teatro Cam Norte Film Production can penetrate the market of providing film making, video for commercial and advertising campaign and acting workshop for film and theater artists. This also gauges the level of awareness of prospective clients to the services offered by the company as well as how it will turn out into interest of acquiring the services. Assessing these measures to come up for an effective marketing strategy.
The survey revealed that the type of Industry of respondents’ is statistically significance with the study to who are majority prospect clients of the Teatro Cam Norte Film Production. It also shows that the respondents prefer to have quality output or service than thinking of the prices. In terms of customer channel, respondents unaware of company’s means of disseminating information thru flyers and business letters and much preferred to use social media platform.
The proposed marketing Strategy includes the enhancement of technical gadgets and equipment use by Teatro Cam Norte Film Production as the major setback in terms of awareness of respondents on their scope of service.
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