Key factors on marketing strategies of selected aesthetic clinics in Naga City
Abstract
This study delves into the key factors influencing the marketing strategies of selected aesthetic clinics in Naga City, a region characterized by a competitive and growing aesthetic market. The research employed a qualitative approach, involving in-depth interviews with 10 respondents from aesthetic clinics, chosen through purposive sampling based on criteria such as frequent client visits and diverse service experiences. The findings highlight several crucial strategies that differentiate successful clinics. Enhancing online presence through content marketing, including high-quality before-and-after photos, patient testimonials, and informative blog posts on treatment trends, is paramount. Leveraging cutting-edge technology, such as Omni channel marketing, ensures a seamless patient journey across all touchpoints, including social media, email marketing, and the clinic's website. Paid advertising, particularly targeted ad campaigns and strong SEO strategies, drives high-intent traffic and sets the clinic apart through niche marketing. Understanding the target demographic and tailoring the message to meet their specific aesthetic concerns is also essential, involving the creation of detailed customer personas and the use of local SEO to attract local clients. The study underscores that a combination of innovative marketing strategies, technological integration, and a deep understanding of the target market are critical for the success and growth of aesthetic clinics in Naga City, enabling them to stand out in a competitive landscape and achieve higher client satisfaction and retention.
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