Small-scale online sellers: Inputs for sustainable business strategy
Abstract
The emergence of online platforms has paved the way for many entrepreneurs to broaden their audience. In Naga City, online selling can be considered to be dominant in the e-commerce industry as more and more people try this venture. This study aims to look into the profile of the online sellers in Naga City, as well as the challenges they face in terms of personal, social, financial, regulatory, and technological aspects. Furthermore, it aims to identify the profile that influences these challenges. The study made use of descriptive-correlational research design method for comparative data analysis of key variables. 30 online sellers from Naga City participated in the survey. The gathered data were analyzed through frequency counts and percentage, weighted means, ranks, and chi square. The findings have revealed that majority of the respondents were female, high school graduate, has operating for 1-3 years, and started with a capital ranging from Php 10,000- Php 50,000. In terms of personal challenges, allotting enough personal time is the biggest problem. In terms of social, online sellers’ biggest challenge is the tight competition with others. In terms of financial, cash implication such as refund or loss going is the biggest issue. Not receiving help from the government and legal barriers on import or export are the biggest challenges in terms of regulatory, while technical issues with payment systems of online transactions is the hardest issue in terms of technological aspects. Findings have also revealed that age has an impact on personal and technological issues, suggesting that older sellers may have a harder time facing them. Furthermore, educational attainment has been revealed to have a significant impact on personal, social, and technological aspects, suggesting that sellers with higher education performs better in solving problems along these areas. The researchers highly advise the government to allot more help to online sellers as they are progressively rising.
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