EVENT PLANNING AS A VERITABLE TOOL FOR CREATING AWARENESS OF CULTURE DURING CALABAR CARNIVAL
Abstract
The study was designed to investigate event planning as a tool for creating awareness of culture during the Calabar carnival. The research design adopted by the researcher was the survey research design with the questionnaire as an instrument for primary data collection. The choice of survey design was considered appropriate for the study. The Yaro Yamene method was used to determine the sample size, while the statistical tool used for data analysis was the Simple Regression Analytical tool. The findings revealed that proper event planning has a significant effect on creating awareness of culture during the Calabar carnival. From the findings made, the study concluded that proper event planning plays a critical role in achieving the purpose of an event. It is therefore recommended that event planners should always be guided by the predetermined event objectives while promoting the events.
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