Benedicta, D. and John Ndubueze, E. 2025. SERVICE BRAND EXPERIENCE AND CUSTOMER BEHAVIOURAL INTENTIONS IN QUICK SERVICE RESTAURANTS (QSRs) IN RIVERS STATE. GPH-International Journal of Business Management. 8, 05 (Jun. 2025), 68-87. DOI:https://doi.org/10.5281/zenodo.20137447.