STRATEGIC INTERNAL BUSINESS COMMUNICATION AND ORGANISATIONAL IDENTITY OF PRIVATE HOSPITALS IN DELTA STATE, NIGERIA
Abstract
The study examined the effect of strategic internal business communication on the organisational identity of private hospitals in Delta State, Nigeria. The research adopted a cross-sectional survey research design method. A total of 139 employees of the selected private hospitals formed the target population of the study and 103 employees were chosen as the sample size. The researcher used a structured questionnaire with a five-point Likert scale format. Descriptive statistics, correlation and multiple regression analysis were used as the statistical techniques to analyze the data collected. Findings showed that downward communication has a positive significant effect on organisational identity (ß = 0.453, 0.000<0.05). Upward communication has a positive significant effect on organisational identity (ß = 0.330, 0.000<0.05).49% of the change in organisational identity was brought about by the variables of strategic internal business communication. It was concluded that strategic internal business communication has a significant positive effect on the organisational identity of Private Hospitals in Delta State. The study recommended amongst others that upward communication should be effectively managed to aid in monitoring effective employee and organizational performance.
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