EVENT PLANNING AND TOURISTS REVISIT INTENTION TO CALABAR CARNIVAL
Abstract
The study examined the effect of event planning on tourists' revisit intention to Calabar Carnival. The study adopted a survey descriptive research design with the use of a questionnaire as the main instrument for primary data collection. The population of the study was very large and unknown. The sample size of 158was determined using Cochran’s formula for sample size determination from an infinite population. The questionnaire was administered to the tourists who attended the Calabar carnival. The questionnaire was validated through the face and, content validity. The internal consistency of the instrument was excellent (.812) using Chronbach Alpha. The statistical tool for data analyses was Pearson Correlation. Major findings showed that event planning had a positive and significant relationship with tourists’ revisit intentions towards Calabar Carnival. The study concluded that proper event planning is crucial in promoting tourists’ revisit intentions. It was therefore recommended that stakeholders should embrace tourism destination marketing planning techniques to enhance tourists' revisit intentions.
Downloads
References
Foster C.A .,(1986). The Sociology of Development. Lancashire: Causeway Press Ltd.
Gearing et al (2004). Establishing a measure of touristic attractiveness. Journal of travel research 12:1-8.
Goldblatt, J. (2002): Special Events. London: Bpr. Company.
Haralambos, M. (1980). Sociology. Themes and Perspectives. London: University Turtorial Press.
Ibzan, E., Balarabe, F., & Jakada, B. (2016). Consumer satisfaction and repurchase intentions. Developing Country Studies, 6, 96–100
Kellinger, F. N. (1973). Fundamentals of Behavioural Research. New York: Holt Rinehart and Winston.
Lim, C. (1997). Review of International tourism demand models.Annuals of Tourism research. 24 (4):835-849
Long, P.T. &Perduce, P.R. (1990): The Economic impact of Rural Festival and special events. Journal of travel Research.
Marx, M. H. (1963). Theories in Contemporary Psychology. Macmillan: London.
Nkem, S. A. (1995). The Modernization Approach to Rural Dedvelopment: A Theoretical Approach and Critique in Nwanunobi, C.O., Okaegbu, C. C and Igbo, E. U M. (eds) Innovative Approach to Rural Development in Nigeria. Enugu: Auto Century Pub.
Okoli, C. (2007): Event Management Spotlight on Tourism and Hospitality, Owerri: WEBS Media Communications.
Saunders, M. Lewis, P. and Thornhill, A. (2007). Research Methods for Business StudentsPearsh Education Ltd., 4th ed. Harlow, England.
Webster, A., (1984)..Introduction to Tourism Management,Afikpo: Igweze press.
Copyright (c) 2022 IJSSHR - International Journal of Social Science and Humanities Research
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Author(s) and co-author(s) jointly and severally represent and warrant that the Article is original with the author(s) and does not infringe any copyright or violate any other right of any third parties, and that the Article has not been published elsewhere. Author(s) agree to the terms that the GPH Journal will have the full right to remove the published article on any misconduct found in the published article.
