EMPLOYEE MOTIVATION AND PRODUCTIVITY IN SELECTED TOURISM FIRMS IN PORT HARCOURT
Abstract
This study examined the effect of employee motivation on productivity in selected tourism firms in Port Harcourt. The study adopted a descriptive and causal research design in investigating the effects of motivation on tourism firms' productivity levels. The entire population of the study was 475 with a determined sample size of 217. A well-structured self-administered questionnaire was used as the main tool for data collection and was administered to 217 respondents out of which 185 were retrieved and appropriately filled. The reliability of the research instrument was calculated and the Cronbach’s alpha coefficient was 0.868. Data were analyzed using simple linear regression analysis. From the hypotheses tested, the result indicated that there is a significant relationship between employee motivation and tourism firms' productivity. Findings also revealed that 35.8% of the variations in productivity can be explained by employee motivation in the tourism firm used as a study in this research. The results also revealed that extrinsic factors were considered to have more significant effects on tourism firms' productivity than intrinsic factors. The study, therefore, recommended that management of tourism firms should take appropriate measures in figuring out those factors that motivate their employees and seek ways of ensuring that they are adequately motivated in order to improve their productivity and productivity levels.
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